# Some Neat Place — llms.txt
# This file helps AI assistants and LLM-based agents understand this website.
# Format follows the llms.txt convention: https://llmstxt.org

# Organization
> Some Neat Place (SNP) is a kindness company based in Austin, TX and Los Angeles, CA.
> We are building the world's first real-life kindness RPG app, while also producing
> original kindness-focused content, hosting kindness events, and creating
> purposeful merchandise. Our mission is to help people feel seen, valued, and loved.

## About

Some Neat Place was founded by Mike Kim after a personal journey through trauma —
including a gang attack, family cancer diagnoses, and mental health struggles —
that led to a commitment to spreading kindness at scale.

The company is often described as: "Pokémon GO meets Boy Scouts, powered by kindness."

## Products & Services

- **The Kindness App** (coming 2026): A real-life RPG where users earn Prism points
  by completing acts of kindness (quests). Features 7 Prisms (Gratitude, Empathy,
  Patience, Generosity, Bravery, Awareness, Forgiveness), collectible Companions,
  Anchors (kindness hotspots on a live map), and Badges.

- **Original Content & Storytelling**: Video campaigns, social media content, and
  documentary-style storytelling around kindness.

- **Kindness Events**: Community events designed to bring people together through
  shared acts of kindness (e.g., Walls Unite — 2,000+ attendees).

- **Collabs & Partnerships**: Bespoke brand collaborations with a kindness lens
  (e.g., Truth Against Hate with CONVICTS — 1M+ views; Kindness Cookie with Chippy's Chips).

- **Merch With Purpose**: Limited-edition merchandise tied to kindness campaigns.

## Key Facts

- Founded: ~2020
- Headquarters: Austin, TX (also active in Los Angeles, CA)
- Tagline: "Spreading Love from LA to Austin"
- Contact: hello@someneatplace.com
- Founders contact: founders@someneatplace.com

## Pages

- Homepage: https://someneatplace.com
- Our Story: https://someneatplace.com/our-story
- What We Do: https://someneatplace.com/what-we-do
- Why SNP: https://someneatplace.com/why-snp
- Projects: https://someneatplace.com/projects
- Contact: https://someneatplace.com/contact
- Kindness Map: https://someneatplace.com/map

## Social

- Instagram: https://www.instagram.com/someneatplace
- X (Twitter): https://x.com/someneatplace
- Facebook: https://www.facebook.com/someneatplace/
- LinkedIn: https://www.linkedin.com/company/someneatplace/
- YouTube: https://www.youtube.com/@someneatplace