PROJECTS
Real work. Real kindness. Real impact.
CONVICTS X SNP “TRUTH AGAINST HATE”
HIGHLIGHTS
What We Wanted To Achieve
We wanted to share the perspectives and the impacts of racism towards Asian Americans while creating a CTA towards unity through kindness + love.
Outcomes
- 1. 1M+ views across all social media
- 2. Partnered with creatives to spread kindness
- 3. Reached a global audience
- 4. Honored the speakers + community
YouTube Videos
See the fully stitched version here + individual videos on the CONVICTS YT Page:
Watch on YouTube →RAASIN IN THE SUN X ALMOST REAL THINGS X SNP “WALLS UNITE”
HIGHLIGHTS
What We Wanted To Achieve
Walls Unite is an outdoor art gallery — temporary lot restoration, with the theme of social cohesion: where walls once used to divide us, Raasin and her team created this to have the walls unite us. We were humbled to take part of ‘Walls Unite.’
Outcomes
- 1. Throwing a community event (2K people)
- 2. Kindness graffiti wall with the community leaving their mark
- 3. Custom mural for Asian Americans by @itscandykuo x @someneatplace
- 4. Innovative ways to activate kindness IRL
CHIPPY’S CHIPS X SNP “KINDNESS COOKIE” ACTIVATION
HIGHLIGHTS
What We Wanted To Achieve
Using the creative lens with food, we wanted to show collaboration around kindness, elevate a bespoke project leveraging our partner's platform and ours, and show how we can do the same for the rest of the 213M companies.
Outcomes
- 1. Targeting $20K in revenue by EOY 2022
- 2. Created a partnership through friendship
- 3. Activated a life-long program
- 4. Leveraged their platform with zero impacts to OPS costs for the partnership and still raising capital back to SNP
INRG X GRO.UP X SNP “KINDNESS” HIP HOP VIDEO
HIGHLIGHTS
What We Wanted To Achieve
Using the creative lens with music, we wanted to share a song about kindness, talk about the artist behind the camera, and show how the differences connect us.
Outcomes
- 1. Reached 40K views
- 2. Comments were positively charged
- 3. Community b/w groups that “look” different
- 4. Shared a 25 year old's dedication to family
InrG's “Kindness” Video
Shot in one day, here's the final edit of the full ‘Kindness’ video:
Watch on YouTube →